Landing one unit
| Landed cost, per unit | EUR |
|---|---|
| Unit price, ex works Shenzhen 500 pcs | 7.20 |
| Sea freight and inland delivery per unit | 0.86 |
| Import duty 2.7% of customs value | 0.22 |
| Customs clearance and handling per unit | 0.14 |
| Landed cost per unit | 8.42 |
Quoted by supplier name redacted supplier city redacted
redacted — this is the part you’re paying for.
Why the shipping line decides it
The number that decides this product is not the unit price, it is the €4.40 it costs to put one on a doorstep. At 480 grams packed it travels as a parcel and not as a letter, which is why the same product fails at €24.95 and works at €44.95. Price it below about €38.00 and the contribution line goes negative before you have spent anything on ads.
Continues with the contribution stack, blended CPA and a net of €8.07 per unit — 21.7% at 500 units.