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Dossier #001 · sample

Cordless neck massager, 3-mode, USB-C

Supplier names and exact quoted pricing are blacked out. Everything else is exactly the format a customer receives.

Specimen Specimen dossier — built to the exact format we deliver. Suppliers, dates and figures are illustrative until dossier #001 ships.

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Built on official data sources. No scraping.

  • Meta Ad Library graph.facebook.com/v25.0/ads_archive Advertisers, run dates, EU total reach
  • TikTok Commercial Content API POST open.tiktokapis.com/v2/research/adlib/ad/query/ Creatives, reach and targeting
  • Microsoft Advertising AdInsightService v13 · GetHistoricalSearchCount Search volume and keyword demand
  • AliExpress aliexpress.affiliate.product.query Supplier shortlist and list pricing

1 — Demand evidence

1 — Demand evidence Meta Ad Library · TikTok Ad Repository · 3 Jul 2026
  • advertiser name redacted DE · Home & wellness store
    103d
    100k – 500k since 22 Mar 2026
  • advertiser name redacted UK · Single-product store
    87d
    50k – 100k since 7 Apr 2026
  • advertiser name redacted NL · Single-product store
    68d
    50k – 100k since 26 Apr 2026
  • advertiser name redacted PL · Marketplace seller
    41d
    10k – 50k since 23 May 2026
  • advertiser name redacted FR · Marketplace seller
    28d
    10k – 50k since 5 Jun 2026

3 of 5 independent advertisers are past 60 days, the oldest at 103. Nobody keeps paying to run a creative that loses money — that is the whole of the demand argument, and it is checkable.

2 — Verified suppliers

2 — Verified suppliers Contacted 24 Jun – 2 Jul 2026

supplier name redacted

Supplier A · Guangdong, CN · contact contact name redacted

List price per unit at three volumes, in euro
List, ex works 200 pcs500 pcs1000 pcs
Per unit 8.10 7.20 6.65
MOQ
200 pcs
Lead time
28 days
Sample
€34
Terms
30% / 70% on B/L

Price after the call, at 1,000 pcs negotiated unit price redacted

redacted — this is the part you’re paying for.

Certificates on file: CE, UN38.3, RoHS. Every dossier carries at least one supplier we earn nothing from.

2 — Verified suppliers Contacted 24 Jun – 2 Jul 2026

supplier name redacted

Supplier B · Zhejiang, CN · contact contact name redacted Pays us a fee — disclosed

List price per unit at three volumes, in euro
List, ex works 200 pcs500 pcs1000 pcs
Per unit below MOQ 7.05 6.40
MOQ
500 pcs
Lead time
32 days
Sample
€28
Terms
50% / 50%

Price after the call, at 1,000 pcs negotiated unit price redacted

Certificates on file: CE, UN38.3. Every dossier carries at least one supplier we earn nothing from.

2 — Verified suppliers Contacted 24 Jun – 2 Jul 2026

supplier name redacted

Supplier C · Shenzhen, CN · contact contact name redacted

List price per unit at three volumes, in euro
List, ex works 200 pcs500 pcs1000 pcs
Per unit 8.90 8.15 7.60
MOQ
100 pcs
Lead time
15 days
Sample
€41
Terms
100% up front

Price after the call, at 1,000 pcs negotiated unit price redacted

Certificates on file: CE, UN38.3, RoHS. Every dossier carries at least one supplier we earn nothing from.

3 — The real margin

Konsekt dossier #001 Cordless neck massager, 3-mode, USB-C

3 — The real margin

What this product actually lands at

Goods and freight come from a quote we hold; the rest from published rate cards. The cost per acquisition is modelled on 2026 carrier rate cards and category benchmarks — replaced with our own store’s numbers from month 2. None of it is a rule of thumb. The unit price is what this supplier quoted for 500 pieces on 3 July 2026, ex works Shenzhen, and the quote holds for thirty days.

Landing one unit

Landed cost per unit at 500 pieces, in euro
Landed cost, per unit EUR
Unit price, ex works Shenzhen 500 pcs 7.20
Sea freight and inland delivery per unit 0.86
Import duty 2.7% of customs value 0.22
Customs clearance and handling per unit 0.14
Landed cost per unit 8.42

Quoted by supplier name redacted supplier city redacted

redacted — this is the part you’re paying for.

Why the shipping line decides it

The number that decides this product is not the unit price, it is the €4.40 it costs to put one on a doorstep. At 480 grams packed it travels as a parcel and not as a letter, which is why the same product fails at €24.95 and works at €44.95. Price it below about €38.00 and the contribution line goes negative before you have spent anything on ads.

Continues with the contribution stack, blended CPA and a net of €8.07 per unit — 21.7% at 500 units.

3 — The real margin Per unit at 500 pcs · euro
Landed cost and contribution per unit at a €44.95 retail price, in euro
Retail price incl. 21% VAT 44.95
VAT remitted, never ours −7.80
Net revenue 37.15
Unit price, ex works Shenzhen 500 pcs −7.20
Sea freight and inland delivery per unit −0.86
Import duty 2.7% of customs value −0.22
Customs clearance and handling per unit −0.14
Landed cost per unit 8.42
Payment processing 1.4% + €0.25 −0.88
Pick, pack and fulfilment per order −1.95
Shipping to customer NL/BE/DE parcel −4.40
Returns provision 6% of net revenue −2.23
Contribution before ads 19.27
Blended cost per acquisition modelled on 2026 carrier rate cards and category benchmarks — replaced with our own store’s numbers from month 2 −11.20
Net per unit 21.7% of net revenue 8.07

Goods and freight come from a quote we hold; the rest from published rate cards. The cost per acquisition is modelled on 2026 carrier rate cards and category benchmarks — replaced with our own store’s numbers from month 2. None of it is a rule of thumb, and the column adds up — check it.

4 — Competitor creatives

Meta 22s
“Eight hours at a desk and my neck was done. This took four minutes.” Opening line · creative not reproduced

Desk worker, end of day

Format
UGC, vertical
Live
103 days
TikTok 15s
“I bought it for him. He has not put it down since.” Opening line · creative not reproduced

Gift framing, partner reaction

Format
UGC, vertical
Live
71 days
Meta 41s
“What actually helps is heat plus compression. Here is why.” Opening line · creative not reproduced

Physio explains the mechanism

Format
Talking head
Live
54 days
TikTok 12s
“Day one on the left. Day thirty on the right.” Opening line · creative not reproduced

Before / after posture

Format
Split screen
Live
28 days

5 — Why this might not work

  • 01 Manageable

    Saturation

    Five advertisers across four markets, none above the 500k reach band. There is room at this size, and there will not be in six months.

    Meta Ad Library, 3 Jul 2026

  • 02 Real problem

    Seasonality

    Search volume peaks November to January and halves by April. Launching in August buys you two soft months before the curve helps.

    Google Trends, 5-year average

  • 03 Manageable

    Return rate

    This category runs 6 to 9%. The margin above is modelled at 6%. At 9% the net drops to €6.96 and the product still works — at 12% it does not.

    Return rate modelled on 2026 carrier rate cards and category benchmarks — replaced with our own store’s numbers from month 2

  • 04 Real problem

    Shipping weight

    480g packed puts it on parcel rates rather than letter rates. That is €4.40 an order, it is the largest single cost after the goods, and carriers raise it every January.

    PostNL / DHL rate card 2026

  • 05 Cleared

    Regulation

    A lithium cell means UN38.3 for transport and a CE mark for sale. Both suppliers we would use hold current certificates, and we have copies.

    Certificates on file

  • 06 Manageable

    Differentiation

    Near-identical units sit on three marketplaces under four brand names. The angle and the offer are the moat here — the product is not.

    Checked 2 Jul 2026

2 of 6 flagged as real problems. Every dossier ends this way — and when the flags outweigh the case, it says so and we research a different product.

Your turn

Yours would be about your product.

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