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Dossier #001 · sample

Cordless neck massager, 3-mode, USB-C

This is a real dossier we produced. Supplier names and exact quoted pricing are blacked out. Everything else is exactly what a customer receives.

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1 — Demand evidence

1 — Demand evidence Meta Ad Library · TikTok Ad Repository
Advertisers running this product, with start date and reach band
Advertiser Live since EU reach
advertiser name redacted DE, home & wellness 14 Apr 2026 103 days 100k – 500k
advertiser name redacted NL, single-product store 2 Jun 2026 54 days 50k – 100k
advertiser name redacted FR, marketplace seller 28 Jun 2026 28 days 10k – 50k

Three independent advertisers, the oldest running 103 days. A creative that survives past about sixty days is being paid for by its own return.

2 — Verified suppliers

2 — Verified suppliers Contacted 24 Jun – 2 Jul 2026
Three suppliers with MOQ, unit price at three volumes, lead time and terms
Supplier 200 500 1000 Lead
supplier 1 name redacted MOQ 200 pcs · sample €34 · 30% / 70% 8.10 7.20 6.65 28 days
supplier 2 name redacted MOQ 500 pcs · sample €28 · 50% / 50%
pays us a referral fee — disclosed 		— 7.05 6.40 32 days
supplier 3 name redacted MOQ 100 pcs · sample €41 · 100% up front 8.90 8.15 7.60 15 days

Unit price in euro, ex works. Every dossier carries at least one supplier we earn nothing from — here, two of the three.

3 — The real margin

Konsekt dossier #001 Cordless neck massager, 3-mode, USB-C

3 — The real margin

What this product actually lands at

Every figure on this page comes from a quote we hold, a carrier rate card, or our own store’s numbers. None of it is a rule of thumb. The unit price is what this supplier quoted for 500 pieces on 3 July 2026, ex works Shenzhen, and the quote holds for thirty days.

Landed cost per unit at 500 pieces, in euro
Landed cost, per unit EUR
Unit price, ex works Shenzhen 500 pcs 7.20
Sea freight and inland delivery per unit 0.86
Import duty 2.7% of customs value 0.22
Customs clearance and handling per unit 0.14
Landed cost per unit 8.42

Quoted by supplier name redacted supplier city redacted

redacted — this is the part you’re paying for.

The number that decides this product is not the unit price, it is the €4.40 it costs to put one on a doorstep. At 480 grams packed it travels as a parcel and not as a letter, which is why the same product fails at €24.95 and works at €44.95. Price it below about €38 and the contribution line goes negative before you have spent anything on ads.

Contribution per order at a €44.95 retail price, in euro
Per order, at €44.95 retail EUR
Net revenue €44.95 incl. 21% VAT 37.15
Landed cost from above −8.42
Payment processing 1.4% + €0.25 −0.88
Pick, pack and fulfilment per order −1.95
Shipping to customer NL/BE/DE parcel −4.40
Returns provision 6% of net revenue −2.23
Contribution before ads 19.27
Blended cost per acquisition our store, this category, 90 days −11.20
Net per unit 8.07

Net margin 21.7% at 500 units. Every figure on this page is ex-VAT unless marked otherwise.

4 — Competitor creatives

4 — Competitor creatives Ranked by days live

  • Desk worker, end of day

    UGC, 22s, vertical · Meta

    103 days

  • Gift framing, partner reaction

    UGC, 15s, vertical · TikTok

    71 days

  • Physio explains the mechanism

    Talking head, 41s · Meta

    54 days

  • Before / after posture

    Split screen, 12s · TikTok

    28 days

The two oldest creatives run the same angle. That is the angle to test first, and the one the dossier writes up in full.

5 — Why this might not work

5 — Why this might not work 2 of 6 flagged

  • Saturation Manageable

    Three advertisers in DE/NL/FR, none above 500k reach. Room at this size.

  • Seasonality Real problem

    Search volume peaks Nov–Jan. Launching in August means two soft months first.

  • Return rate Manageable

    Category runs 6–9%. Modelled at 6%; at 9% the net drops to €6.94.

  • Shipping weight Real problem

    480g packed. Parcel rates, not letter rates — €4.40 per order and rising.

  • Regulation Cleared

    Li-ion cell: UN38.3 and a CE mark required. Supplier holds both, certificates attached.

  • Differentiation Manageable

    Near-identical units on three marketplaces. The angle is the moat, not the product.

Every dossier ends this way. If the flags outweigh the case, it says so and we research a different product.

Yours would be about your product.

Get your first dossier — €249